The Shaftesbury Hotels Collection

Inspired by one of London’s most celebrated thoroughfares, from Piccadilly Circus to Covent Garden, The Shaftesbury Hotels Collection reflects the history and diversity of this great city in a collection of individual properties offering the very best of traditional hospitality. Each hotel is different, exuding the feel and flavour of its surroundings, yet each is defined by the same high levels of comfort, convenience and exceptional service.

Whether a West End hotel, a contemporary Kensington retreat or a Paddington pied-à-terre, The Shaftesbury Hotels Collection puts Hyde Park and the best of central London on your doorstep. A stylish room for a weekend away or a well-equipped suite for an extended stay; these are four and five-star hotels with something for everyone.

Defined by extraordinary variety, the Collection features some of London’s most distinctive accommodation. Take an elegant, Edwardian-era townhouse on a smart Bayswater street for instance, with an ornate theatre bar and an exquisite suite named after King Edward VII’s mistress. Not far away near Hyde Park's Lancaster Gate, another hidden gem – full of character yet every inch the smart, central London hotel, a contemporary metropolitan haven where comfort always comes first. And in the very heart of the capital, on Shaftesbury Avenue itself, a five-star boutique retreat with iconic attractions in every direction.

Tucked away in lesser-known streets, yet minutes from London’s transport hubs, the Collection's hotels are hideaways in the heart of the city where waking to a fresh full English is never compromised, and where upgrading to Club means enhanced amenities and a dedicated lounge to call your own.

For travellers with less time to linger, the collection also offers no less comfortable budget hotels, never compromising on quality or location. And if you've a plane or a train to catch, you'll find our hotels near Heathrow or Paddington Station.

When you’re looking for a hotel that does things simply but brilliantly, offering peace, privacy and the simple pleasure of a great night’s sleep in just the right location, this is the collection for you.