The heart of London lies in Piccadilly Circus. Five major roads converge here making it a hub of incessant activity and entertainment all day and night.
Check out this Shaftesbury Hotels Collection guide to the most favourite sites in Piccadilly.
With a late night bar, the Planet Hollywood restaurant provides an interactive Hollywood style experience with large plasma screens and DJs pelting out Hollywood numbers.
Holding 3 Royal Warrants and a reputation of attracting high-profile authors, Hatchards is the oldest in London and the second-oldest bookshop in the UK.
With two other branches in Japan, Fortnum and Mason is internationally recognised as a British icon of luxury goods.
A visit to the prestigious, world-famous Royal Academy of Arts based in Burlington House is a MUST.
Simpsons of Piccadilly started as a quality clothing store for men in 1935-36. Notable for the 42-foot span of its wielded steel framing that produced one of the most elegant shop interiors, it was one of the first shops in Britain to have a curved-glass facade.
Second only to the Oscars, the British Academy of Film and Television Art or BAFTA headquarter displays private and sometimes public screenings of films.
Only the fourth of its kind in the world, the Absolute Ice Bar is worth your time and money. Made entirely of ice and maintained constantly at -5 degree Celsius, the bar allows its visitors to sample food on ice platters and Absolut cocktails.
4 St. James Place, one of the side streets in Piccadilly had served as the London residence of one of the greatest classical composers - Chopin.
Organising regular public lectures and seminars by Lamas and scholars, including workshops based on Tibetan music, dance and language, you can learn a lot about Tibet at The Tibet Foundation.
Undoubtedly the most influential names in the world of physics, you can visit Sir Isaac Newton's house located on 23 Jermyn Street.
Notable for the steepest balcony theatres in London, it is worth checking out the current screenings at the Apollo Theatre.
For a slice of history, visit Napoleon III's House at 7 King Street on St. James Square.
The only area of London licensed for street entertainment, Covent Garden attracts performers from all over the world. Famous for its fashionable boutiques, bars, restaurants, theaters and the Royal Opera House, it's walking distance from our Piccadilly property.
And after all the roaming about if your heart cries out for some wantons, you could hit China Town.
Shaftesbury Premier London Piccadilly is ideally located in the core of Piccadilly and walking distance to all the tourist hubs. The other properties listed here are located within no more than
15-minutes train/bus journey to Piccadilly Circus station.