Free London Eye trips on offer

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Visitors enjoying central London hotels this month could grab themselves a free trip on the London Eye.

EDF Energy and street photographer Matt Stuart have joined forces in a special Life London project that will allow 500 people the chance to enjoy a free London Eye tour on January 15th.

The special rotation of the highest Ferris wheel in Europe will take place at 9.30am and in return those attending have to share a photo, image or drawing that is inspired by their 30-minute experience.

Stuart, who has recently unveiled 12 pictures of the London skyline from the Eye, explained that the unique viewpoint revealed the capital to be "one of the most exciting cities in the world".

He added: "The London Eye offers some of the very best views of London and every view is different, so the pictures I have taken try to bring to life the people and the skyline of London. I hope people taking their free visit will be able to find their own inspirational perspective."

There will also be a workshop running on the day. The event has been organised by Stuart and will offer advice on how to take urban photographs.

The London Eye welcomes around 3.5 million each year into its special capsules and is one of the key attractions in the capital since its opening 13 years ago.

Many celebrities have taken a trip on the London Eye and model Kate Moss currently holds the record for the most rotations made by a UK star, while actress Jessica Alba has completed 31 revolutions to qualify as the most international London Eye celebrity traveller.