The 2012 Olympics are obviously all about the sporting action, but for those attending the events their visit will be a once-in-a-lifetime experience, so many of them will want to turn it into a full day of fun complete with some delicious food and drink.
And there will be plenty of it on offer, as the London 2012 Organising Committee (LOGOC) has just revealed that more than 150 different types of dish from all around the world will be available at the Games, from British classics like fish and chips to international specialities and street food.
There will be Asian cuisine, Mediterranean fare, Caribbean delicacies and much more, as well as special menus catering for guests with food allergies and special diets, so there will be plenty of choice for everyone.
What's more, it will all be sustainably sourced. All fruit, vegetables and cereals will be Red Tractor accredited, as well all dairy and meat products, and everything will be seasonable where available. The only branded food and drink on site will be from commercial partners Coca-Cola, McDonald's, Cadbury, Nature Valley and Heineken.
In terms of price, organisers are keen to ensure that eating and drinking at London Olympic venues will not cost the Earth. LOCOG chief executive Paul Deighton said: "We believe that our prices are more than comparable to those found at other major sporting events."
Overall, more than 14 million meals are expected to be served from over 800 concessions across 40 locations during the summer's competition. There will also be thousands of visitors dining in central London, with many simply arriving in the capital to soak up the Olympic atmosphere.
Restaurants in the capital will no doubt be responding to the expected surge in bookings by offering new menu choices and special deals to entice customers.