London’s Reputation is World-Beating, Study Shows

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Tourists may soon be rushing to book hotel rooms in London as the capital has been named as the most “reputable” city in the world.

The study, conducted by reputation firm the Reputation Institute, measures overall trusts, esteem, admiration and “good feelings” the public holds towards cities across the globe, with results indicating that many people had a good time on London getaways.

Results reflect the impressions of 35,000 respondents worldwide, with the capital scoring well in all elements, including economy, administration and general appeal, in which it came in first.

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Geneva, Sydney and Vienna followed closely behind London, while rivals such as New York and Hong Kong limp far behind at 25th and 46th respectively.

“We are delighted with this accolade recognising our reputation as a world class city,” commented Gordon Innes, chief executive of London & Partners, the capital’s media firm.

“The award demonstrates London’s enduring appeal to visitors, students and businesses. The many enhancements to the city in the lead up to the 2012 Olympic and Paralympic Games will ensure the capital continues to be trusted and admired by the global community and Londoners alike.”

These results echo earlier surveys of 23,000 Telegraph readers, which found that the city is the world’s top tourism destination.

The newspaper attributed much of London’s appeal to the upcoming 2012 Olympic Games, which it claims has given the city an energy rush.

“London is a truly world class city and we are delighted that the Telegraph readers have recognised how much there is to offer, whether you have been once, twice or twenty times to the capital,” Mr Innes said at the time.

He continued: “2012 is an incredibly exciting year for the capital, and there is so much to see and do before next summer, that there hasn’t been a better time to visit.”